China's motor industry is booming and about to get even bigger. Industries in other countries need to take note. As it is, the car parts the Chinese make are being used in car plants the world over. They simply need to carry this success over to the car export market. To do this they need to make better quality vehicles and market them well.
Currently they rely on the emerging countries where lower prices are paramount. Zhao Jie, the vice-president of International Business, a Chinese company, says their aim is to build 2 million cars and export 1.3 million of them overseas. The main targets for the exports are the US and EU, with smaller prosperous countries such as South Africa also being lined up. If they meet proposed targets they will surely take over sales from traditional brands such as those from Germany and Japan among others although smaller manufacturers will also lose out.
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