Winning countries in international trade establish global brands for sales campaigns that transcend cultural barriers around the world.

In 2007, the United States again dominated Interbrand’s annual ranking of the top 100 globally marketed brands. Interbrand evaluates how much each global brand contributes to company profits.

Interbrand only considers marketing brands that generate at least a third of their earnings outside their home country. That and other stringent criteria like publicly accessible marketing and financial data eliminated world-class brands including CNN, Proctor & Gamble, Visa and Wal-Mart.

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